Oh hello there. I totally noticed you. Thank you for reading me. I’m Jannic Mascello. Even though Autocorrect tries to convince me it should be Marcello. 
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A young woman from Graubünden, a pensioner with a dog, a family man from Ticino and a young couple, who all talk enthusiastically about their health insurance: That doesn't exactly sound like a creative campaign.
But when the statements are as exuberant as here and she puts the company itself into perspective again with disarming honesty and the sentence "That's no way any customer talks about us", then both attention and entertainment value increase exponentially. 

Agency: Wirz BBDO, Creative Direction & Text: Caspar Heuss, Thomas Kurzmeyer, Text: Adrian Busse, Agency Producer: Erasmo Palomba, Director: Maximilian Speidel, Production & Animation: Dynamic Frame

© 2021