Oh hello there. I totally noticed you. Thank you for reading me. I’m Jannic Mascello. Even though Autocorrect tries to convince me it should be Marcello. 
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Client

Migros
Info

The low-cost line from the swiss distributor Migros needed a new visual language. The new imagery for The M-Budget products are the focus and are staged in an «authentic and humorous» way in everyday life. The pictures never appear arranged and contrived, but convey directly and honestly what M-Budget has in everyday life for Swiss youth: constant companion with cult status.
Credits

Agency: Jung von Matt/Limmat, Creative Direction: Adrian Merz, Text: Ennio Cadau, Graphic Design: Merlin Obrero, Jeremy Fennel, Photography: Alexander Coggin

Recognition

BRONZE
Art Directors Club Switzerland
Category: Illustration & Photography



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